Strategy
Before the timeline or the canvas comes a plan. We work out who you are speaking to, what you need to say and where it should live.
In detail.
- Brand positioning
What you stand for, written down so your whole team can repeat it.
- Messaging
The few lines that everything else is built from.
- Campaign planning
One idea, adapted for each channel instead of copied across them.
- Audience and competitor review
A clear picture of who you are talking to and who else is talking to them.
- Content calendars
What goes out, where and when, so posting never depends on someone remembering.
Three steps, no surprises.
Ask
We start with questions about the business, the customer and the goal, and we read what is already out there.
Decide
We narrow it to one position and a short list of messages. Fewer things, said better.
Write it down
You get a short, usable document and a calendar, not a sixty page deck.
Good to know.
Do I need strategy if I only want a video?
Not always. If your message and audience are already clear we go straight to the edit. If they are not, an hour of planning saves a lot of re-cutting.
What do I get at the end?
A short written strategy, your key messages and a content calendar. Scope is agreed in writing before work starts.